![](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592263998782-4OOYF7QOCIOS98RU49TO/001-MacBook-Silver.jpg)
Prime Illustration Style guide
VX
For over 4 years throughout Amazon.com, you will find these fun, whimsical, and flat vector characters that represent Amazon Prime. This guide was created and provided to Amazon Prime designers globally, to understand the structure and the design of these illustrations.
The Prime Illustration Style guide was created with After Effects, Indesign, Photoshop, and Illustrator.
![001-MacBook-Silver.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592263998782-4OOYF7QOCIOS98RU49TO/001-MacBook-Silver.jpg)
![Illustration_Spa_TEST_v2.gif](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264574317-V9IJ3FLD240CG78BRDBE/Illustration_Spa_TEST_v2.gif)
![Prime_Illustration_Guide_12_17-6.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264549594-3MTB1HPDICZ6TN9ZLW9J/Prime_Illustration_Guide_12_17-6.jpg)
![Prime_Illustration_Guide_12_17-7.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264001353-SQFFR1WVU2GQ6PQ5BTZQ/Prime_Illustration_Guide_12_17-7.jpg)
![Prime_Illustration_Guide_12_17-13.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264002460-Y2QAN578B46FRJ1SLEW2/Prime_Illustration_Guide_12_17-13.jpg)
![Prime_Illustration_Guide_12_17-12.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264001718-IKCGXM8TZ1PLFX67VCU4/Prime_Illustration_Guide_12_17-12.jpg)
![Prime_Illustration_Guide_12_17-29.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264003139-YIY8P3SCXHA1V4NVAR5W/Prime_Illustration_Guide_12_17-29.jpg)
![Prime_Illustration_Guide_12_17-22.jpg](https://images.squarespace-cdn.com/content/v1/5cf8156ccf770b0001d2f6e4/1592264002739-2KM2M0PRINV5YVDKXBP5/Prime_Illustration_Guide_12_17-22.jpg)